Arch. Dimitar Tzanev (IXDesign): “Everything in life comes at the right time, you just have to be patient.”

IXDesign is a Sofia-based interior design studio, providing services for Bulgaria and the EU. If we are to sum up their creative approach in one word – it is innovation. The studio itself is a natural continuation of the work of Comet – a studio created back in 1992, whose main focus is the production of stainless steel products and afterward changes its activity to the design and implementation area. And that is when IXDesign is created. Let’s meet its manager – architect Dimitar Tzanev.

Architect Dimitar Tzanev | IXDesign

Welcome to our Space. If you have to describe your company – IXDesign in just one sentence, what would the exact words be?

The most innovative interior design studio which offers great quality projects and innovations for a reasonable price.

You’ve worked with some impressive International brands like Hyundai, McDonald’s, Nike, Adidas, etc. What is the key to winning a big client?

We believe that when you offer the best possible quality projects and you combine all your work with innovations like VR technology, the clients are more than happy because they have everything in one place. For us, the most important thing during the whole process is the trust and respect between our company and the clients. No matter how big or small a client is, he gets the best possible services with no compromise.

Created with V-Ray for SketchUp by IXDesign studio

What are your plans for future development?

We think that we can expand our work in the EU, the USA, and other countries around the world. What makes us so confident in our experience, knowledge to complete the whole project instead of just offering nice looking renders. 

Created with V-Ray for SketchUp by IXDesign studio

How did your professional career start?

I started in our first company specialized in stainless steel production, where I was occupied in the lower levels of the production process. Later on, I had the chance to join the management board as a CEO. I inherited the place of my father, who taught me that the only way to be successful is to start from the bottom and learn and learn.

Created with V-Ray for SketchUp by IXDesign studio

How would you describe a typical working process?

We start from scratch and develop it to something real, special, and unique. All projects are just like our babies. We truly devote our time, attention, and passion for each one. Maybe that is the reason I don’t have a favorite one, honestly. 

Additionally, we have a whole list of partners from around the world who provide us with really interesting and unique materials, furniture, and basically anything we need to complete a project in a superb way.

Created with V-Ray for SketchUp by IXDesign studio

Tell me more about your interior design projects – is there something special during the work process?

I don’t think that there are any peculiarities. My personal design process can be summarized in one word – comfort. I work in the way I feel most comfortable. Maybe the most different thing in my workflow is that I start every time from 3D and sketching, and after that, I move to 2D and CAD. But that is just my way of doing things. The right method is the one that makes you most productive. 

My father taught me that the only way to be successful is to start from the bottom and learn and learn…

How important is the speed when you work with clients and how do you balance their usual rush and the quality you aim to deliver?

The speed for one project is a very important part of the whole process. We have state-of-the-art rendering farms that provide us with hundreds of CPU cores and power to render in ultra-high quality of our projects. And yes, all clients are usually in a rush. That is why we’ve built our computers’ brains to work as fast as possible. However, we have never made a single compromise with the quality of a project.

Created with V-Ray for SketchUp by IXDesign studio

What is the best way to present a project?

I think the key is to present in the most simple way of understanding. For example, we have 3D printers for modes, we make sketches, VR presentations, videos of the projects so that it is clear what we present. To be honest, most of the clients appreciate very much the 3D visualizations and VR presentations. So in one sentence – the best way to present our project is the one that says everything but with simplicity for better understanding.

Is there a secret for perfect visualization?

Everyone knows that the devil is in the detail. So the small details make the perfect visualization.

Created with V-Ray for SketchUp by IXDesign studio

Everything in life comes at the right time, you just have to be patient.

Let’s have a look behind the scenes. How do you make the magic happen, what software tools usually help you?

We use a lot of software programs. However, there is no day-off for SketchUp, V-Ray, Photoshop, Lightroom. For animations and VR presentations we use Twinmotion and Eyecad3D.

Created with V-Ray for SketchUp by IXDesign studio

What is the main advantage of SketchUp for you? 

It is intuitive, it also gives you the very best response of materials and textures, and speed – SketchUp is just faster than all the other 3D software programs.

Created with V-Ray for SketchUp by IXDesign studio

Select your TOP 3 SketchUp features that saved tones of work?

  1. Quick and easy way to import DWG files.
  2. A very good look of the project even before rendering.
  3. The ability to use Layout is just awesome.

Created with V-Ray for SketchUp by IXDesign studio

And what about V-Ray? 

I think V-Ray is still the perfect render on the market. It may look a bit complicated but once you become a master of V-Ray, you can achieve amazing results.

Select your TOP 3 V-Ray features that saved tones of work?

  1. You can create real-looking materials and textures.
  2. The ability to have render elements and use them in Photoshop.
  3. Very good and accurate auto functions. 

Created with V-Ray for SketchUp by IXDesign studio

Why is it important to use legal software?

From the position of a creator, I am very sensitive to the copyright topic. There are a lot of people who can simply steal your work – software, design, product…

Above all, using legal software is a kind of appreciation for the hard work of the people who’ve created it. Plus, you don’t violate the law that way. Everyone should use legal software. Currently, there are a lot of options for paying over time and it’s totally worth it.

Created with V-Ray for SketchUp by IXDesign studio

What would be your advice for all the beginners in your industry who want to master their skills?

Everything in life comes at the right time, you just have to be patient.

Do not rush. Learn as much as you can because the interior design is a combination of so many things – aesthetic, nature, materials, light and etc. And most importantly – never quit. Work hard, study harder and if you are dedicated to that career, no one can stop your success.

 

Find IXDesign here:

https://www.ixdesignstudio.com/  

https://www.facebook.com/ixstudiodesign/

https://www.instagram.com/ixstudiodesign/

https://www.pinterest.com/ixdesignstudio0093/_created/

https://www.linkedin.com/in/ixdesignstudio/

https://www.youtube.com/channel/UCb-fWerTtBf7HVFHGspWgXw?view_as=subscriber

 

Moshe Shemesh: Take time to learn. Being better means creating deeper cultural wealth and inspiring others. This is the chain of actions that has an impact.