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Arch. Dimitar Tzanev (IXDesign): “Everything in life comes at the right time, you just have to be patient.”

IXDesign is a Sofia-based interior design studio, providing services for Bulgaria and the EU. If we are to sum up their creative approach in one word – it is innovation. The studio itself is a natural continuation of the work of Comet – a studio created back in 1992, whose main focus is the production of stainless steel products and afterward changes its activity to the design and implementation area. And that is when IXDesign is created. Let’s meet its manager – architect Dimitar Tzanev.

Architect Dimitar Tzanev | IXDesign

Welcome to our Space. If you have to describe your company – IXDesign in just one sentence, what would the exact words be?

The most innovative interior design studio which offers great quality projects and innovations for a reasonable price.

You’ve worked with some impressive International brands like Hyundai, McDonald’s, Nike, Adidas, etc. What is the key to winning a big client?

We believe that when you offer the best possible quality projects and you combine all your work with innovations like VR technology, the clients are more than happy because they have everything in one place. For us, the most important thing during the whole process is the trust and respect between our company and the clients. No matter how big or small a client is, he gets the best possible services with no compromise.

Created with V-Ray for SketchUp by IXDesign studio

What are your plans for future development?

We think that we can expand our work in the EU, the USA, and other countries around the world. What makes us so confident in our experience, knowledge to complete the whole project instead of just offering nice looking renders. 

Created with V-Ray for SketchUp by IXDesign studio

How did your professional career start?

I started in our first company specialized in stainless steel production, where I was occupied in the lower levels of the production process. Later on, I had the chance to join the management board as a CEO. I inherited the place of my father, who taught me that the only way to be successful is to start from the bottom and learn and learn.

Created with V-Ray for SketchUp by IXDesign studio

How would you describe a typical working process?

We start from scratch and develop it to something real, special, and unique. All projects are just like our babies. We truly devote our time, attention, and passion for each one. Maybe that is the reason I don’t have a favorite one, honestly. 

Additionally, we have a whole list of partners from around the world who provide us with really interesting and unique materials, furniture, and basically anything we need to complete a project in a superb way.

Created with V-Ray for SketchUp by IXDesign studio

Tell me more about your interior design projects – is there something special during the work process?

I don’t think that there are any peculiarities. My personal design process can be summarized in one word – comfort. I work in the way I feel most comfortable. Maybe the most different thing in my workflow is that I start every time from 3D and sketching, and after that, I move to 2D and CAD. But that is just my way of doing things. The right method is the one that makes you most productive. 

My father taught me that the only way to be successful is to start from the bottom and learn and learn…

How important is the speed when you work with clients and how do you balance their usual rush and the quality you aim to deliver?

The speed for one project is a very important part of the whole process. We have state-of-the-art rendering farms that provide us with hundreds of CPU cores and power to render in ultra-high quality of our projects. And yes, all clients are usually in a rush. That is why we’ve built our computers’ brains to work as fast as possible. However, we have never made a single compromise with the quality of a project.

Created with V-Ray for SketchUp by IXDesign studio

What is the best way to present a project?

I think the key is to present in the most simple way of understanding. For example, we have 3D printers for modes, we make sketches, VR presentations, videos of the projects so that it is clear what we present. To be honest, most of the clients appreciate very much the 3D visualizations and VR presentations. So in one sentence – the best way to present our project is the one that says everything but with simplicity for better understanding.

Is there a secret for perfect visualization?

Everyone knows that the devil is in the detail. So the small details make the perfect visualization.

Created with V-Ray for SketchUp by IXDesign studio

Everything in life comes at the right time, you just have to be patient.

Let’s have a look behind the scenes. How do you make the magic happen, what software tools usually help you?

We use a lot of software programs. However, there is no day-off for SketchUp, V-Ray, Photoshop, Lightroom. For animations and VR presentations we use Twinmotion and Eyecad3D.

Created with V-Ray for SketchUp by IXDesign studio

What is the main advantage of SketchUp for you? 

It is intuitive, it also gives you the very best response of materials and textures, and speed – SketchUp is just faster than all the other 3D software programs.

Created with V-Ray for SketchUp by IXDesign studio

Select your TOP 3 SketchUp features that saved tones of work?

  1. Quick and easy way to import DWG files.
  2. A very good look of the project even before rendering.
  3. The ability to use Layout is just awesome.

Created with V-Ray for SketchUp by IXDesign studio

And what about V-Ray? 

I think V-Ray is still the perfect render on the market. It may look a bit complicated but once you become a master of V-Ray, you can achieve amazing results.

Select your TOP 3 V-Ray features that saved tones of work?

  1. You can create real-looking materials and textures.
  2. The ability to have render elements and use them in Photoshop.
  3. Very good and accurate auto functions. 

Created with V-Ray for SketchUp by IXDesign studio

Why is it important to use legal software?

From the position of a creator, I am very sensitive to the copyright topic. There are a lot of people who can simply steal your work – software, design, product…

Above all, using legal software is a kind of appreciation for the hard work of the people who’ve created it. Plus, you don’t violate the law that way. Everyone should use legal software. Currently, there are a lot of options for paying over time and it’s totally worth it.

Created with V-Ray for SketchUp by IXDesign studio

What would be your advice for all the beginners in your industry who want to master their skills?

Everything in life comes at the right time, you just have to be patient.

Do not rush. Learn as much as you can because the interior design is a combination of so many things – aesthetic, nature, materials, light and etc. And most importantly – never quit. Work hard, study harder and if you are dedicated to that career, no one can stop your success.

 

Find IXDesign here:

https://www.ixdesignstudio.com/  

https://www.facebook.com/ixstudiodesign/

https://www.instagram.com/ixstudiodesign/

https://www.pinterest.com/ixdesignstudio0093/_created/

https://www.linkedin.com/in/ixdesignstudio/

https://www.youtube.com/channel/UCb-fWerTtBf7HVFHGspWgXw?view_as=subscriber

 

To be a successful architect – first, start with yourself

Many young architects start their career journey with the idea to become highly successful artists. Others – just feel comfortable taking their own place in an architectural studio and enjoy implementing what they have learned in a daily routine. Whatever your personality, one thing is sure – to make big or small steps forward and to develop your skills – you’d better start with yourself.

Have you ever wondered what the successful architects do? And what particular actions have led them to the top?

Sketch

Drawing by hand is a skill that you have to keep. It’s like writing with a pen sometimes instead of using the computer keyboard. Using your hands in your daily architectural work has many benefits. It develops different areas in your brain and gives unexpected perspectives sometimes. Get used to sketching when you have a discussion with a client. He will understand you better. Additionally, he is more likely to remember what you have shown him. 

 

Find your style

Not everyone in architecture will end up being the next Zaha Hadid, for example. However, it is crucial to know yourself and to show the world your special weapon. Every interior designer has a different approach to his work. Sometimes the too-loud voice will scare some clients. However, those who stay will be your best ambassadors. So dive into knowing yourself – develop your unique skills and abilities. Design isn’t about copying someone’s great ideas. Have the courage to raise your own voice and to show the world how you do it. Be honest and tell your own story. The right clients will follow. 

Accept criticism

Walking on your own path and working with people will make you face certain criticism. However, don’t be upset, and don’t stick to your ego. People are different. Try to walk in their shoes and remember – whatever the critic, it is rarely something personal. Try to understand others and don’t get offended. Whenever a criticism steps in the way, try to find a piece of advice in it that will help you to get better. It is not about being right or wrong. It is about doing your best while working on a project and find the tiny balance between your expertise and your clients’ expectations – especially when they are not into architecture at all. Yes, you are the architect. But may you be the professionalist that is kind and polite whatever the obstacles.

 

Evolve

You cannot enter the same river twice. The world and technology evolve. Therefore, try to be one step ahead. Be the change yourself. Read articles, magazines, seek inspiration, contact with other architects and designers, share knowledge, be part of professional groups in social media, be proactive. To widen your horizon, read other things too – maybe you enjoy Forbs or prefer National Geographic. Your different interests will only be of help in your everyday work. Education Doesn’t End in School. Don’t let the world pass you by.

Be a team player

People are social animals. No matter how great you are, learn to be part of a community. Or build one yourself. Networking is a crucial skill when it comes to the architectural profession. Be a useful part of that community – add value, give advice, offer help. It is more likely to find more new clients if you are a member of a local architect group than to be a single isolated master-mind. Give and you’ll be given too.

 

Stay humble

Whenever your success finds you, make sure you are prepared and stay the same humble and polite professional as you were before that. What matters is the personality behind the business. Be inspired by the next generations and don’t grow up grumpy. Be a positive and optimistic human being, ready to help, and be open for discussions. Professionals are not meant to be passive.  

Don’t live to work

Go out. If you ever feel stuck in a working issue – go change your perspective. Don’t just hang out with architects. Broaden your horizons and learn from other professionals, businesses, and people. Additionally, move away from your desk to keep your work vital and inspirational – make site visits, talk with clients in the field, observe your construction team. You are not just the person drawing – it’s worth seeing your ideas go to live. How else are we supposed to be of value to society if we are not part of it? 

 

Don’t burn bridges

Sometimes it just happens – you get divorced with clients, partners, even ideas. And there is nothing bad. This means you move forward. However, just make sure you get out of a toxic professional relationship with dignity and kindness. The architectural world is small. Your actions will be surely remembered and it’s likely to meet your old friends in a new working situation. Whatever the issue, make sure you listen to your partners and clients. If there is no way to save this project or a relationship, don’t burn the bridge – just use it to pass by. 

Stay curious

Technology will lead the way. So should you. Stay curious about new opportunities, software updates, ideas, people. Try that new tool. Read that new article. Join the latest webinar. Don’t let the inertia work on your behalf. 

 

Love what you do

Whenever you feel exhausted and lost the direction, try remembering why you first started – maybe it runs in the family or your father has taught to draw. Or your mother was a great interior designer without even knowing it… You have the right reason to start your career in architecture or design. When tough times come, remember what made you do it. Love what you do and do it with all your heart. Once in the architectural profession, do your best to save it. Leave a decent mark after yourself. 

 

Pay it forward

Teach, share, show to others how architects improve the world. Additionally, you will discover something new for yourself during the process. Don’t forget where you started from. Now is the time when you can be someone’s mentor. Help the next generation and share your expertise. There is no need to worry that someone will steal the craft from you. Architecture is a two-way street. So make sure the people you meet leave with a smile.