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To be a successful architect – first, start with yourself

Many young architects start their career journey with the idea to become highly successful artists. Others – just feel comfortable taking their own place in an architectural studio and enjoy implementing what they have learned in a daily routine. Whatever your personality, one thing is sure – to make big or small steps forward and to develop your skills – you’d better start with yourself.

Have you ever wondered what the successful architects do? And what particular actions have led them to the top?

Sketch

Drawing by hand is a skill that you have to keep. It’s like writing with a pen sometimes instead of using the computer keyboard. Using your hands in your daily architectural work has many benefits. It develops different areas in your brain and gives unexpected perspectives sometimes. Get used to sketching when you have a discussion with a client. He will understand you better. Additionally, he is more likely to remember what you have shown him. 

Find your style

Not everyone in architecture will end up being the next Zaha Hadid, for example. However, it is crucial to know yourself and to show the world your special weapon. Every interior designer has a different approach to his work. Sometimes the too-loud voice will scare some clients. However, those who stay will be your best ambassadors. So dive into knowing yourself – develop your unique skills and abilities. Design isn’t about copying someone’s great ideas. Have the courage to raise your own voice and to show the world how you do it. Be honest and tell your own story. The right clients will follow. 

Accept criticism

Walking on your own path and working with people will make you face certain criticism. However, don’t be upset, and don’t stick to your ego. People are different. Try to walk in their shoes and remember – whatever the critic, it is rarely something personal. Try to understand others and don’t get offended. Whenever a criticism steps in the way, try to find a piece of advice in it that will help you to get better. It is not about being right or wrong. It is about doing your best while working on a project and find the tiny balance between your expertise and your clients’ expectations – especially when they are not into architecture at all. Yes, you are the architect. But may you be the professionalist that is kind and polite whatever the obstacles.

Evolve

You cannot enter the same river twice. The world and technology evolve. Therefore, try to be one step ahead. Be the change yourself. Read articles, magazines, seek inspiration, contact with other architects and designers, share knowledge, be part of professional groups in social media, be proactive. To widen your horizon, read other things too – maybe you enjoy Forbs or prefer National Geographic. Your different interests will only be of help in your everyday work. Education Doesn’t End in School. Don’t let the world pass you by.

Be a team player

People are social animals. No matter how great you are, learn to be part of a community. Or build one yourself. Networking is a crucial skill when it comes to the architectural profession. Be a useful part of that community – add value, give advice, offer help. It is more likely to find more new clients if you are a member of a local architect group than to be a single isolated master-mind. Give and you’ll be given too.

Stay humble

Whenever your success finds you, make sure you are prepared and stay the same humble and polite professional as you were before that. What matters is the personality behind the business. Be inspired by the next generations and don’t grow up grumpy. Be a positive and optimistic human being, ready to help, and be open for discussions. Professionals are not meant to be passive.  

Don’t live to work

Go out. If you ever feel stuck in a working issue – go change your perspective. Don’t just hang out with architects. Broaden your horizons and learn from other professionals, businesses, and people. Additionally, move away from your desk to keep your work vital and inspirational – make site visits, talk with clients in the field, observe your construction team. You are not just the person drawing – it’s worth seeing your ideas go to live. How else are we supposed to be of value to society if we are not part of it? 

Don’t burn bridges

Sometimes it just happens – you get divorced with clients, partners, even ideas. And there is nothing bad. This means you move forward. However, just make sure you get out of a toxic professional relationship with dignity and kindness. The architectural world is small. Your actions will be surely remembered and it’s likely to meet your old friends in a new working situation. Whatever the issue, make sure you listen to your partners and clients. If there is no way to save this project or a relationship, don’t burn the bridge – just use it to pass by. 

Stay curious

Technology will lead the way. So should you. Stay curious about new opportunities, software updates, ideas, people. Try that new tool. Read that new article. Join the latest webinar. Don’t let the inertia work on your behalf. 

Love what you do

Whenever you feel exhausted and lost the direction, try remembering why you first started – maybe it runs in the family or your father has taught to draw. Or your mother was a great interior designer without even knowing it… You have the right reason to start your career in architecture or design. When tough times come, remember what made you do it. Love what you do and do it with all your heart. Once in the architectural profession, do your best to save it. Leave a decent mark after yourself. 

Pay it forward

Teach, share, show to others how architects improve the world. Additionally, you will discover something new for yourself during the process. Don’t forget where you started from. Now is the time when you can be someone’s mentor. Help the next generation and share your expertise. There is no need to worry that someone will steal the craft from you. Architecture is a two-way street. So make sure the people you meet leave with a smile.  

Workplace furniture design: the Danish way

Ten years ago, Icons of Denmark established itself as a distributor of Danish furniture for the U.K. market. Since then, they’ve been hard at work evolving from representatives of Danish design to creators of it. Through their unique market-led approach, they’re bringing Danish design to the modern office…one sleek sofa at a time.

Tell us about Icons of Denmark’s background.

Icons of Denmark started as quite a traditional furniture agency, representing Danish furniture brands for the U.K. market. We’ve always had a hands-on approach to representing furniture and pride ourselves on being very knowledgeable about our products. We have a high level of technical know-how for how the furniture can be used, what sorts of applications the furniture has, and certain activities in an office where the furniture has relevance. 

That approach led us into product design and manufacturing. We’ve taken what we’ve learned in the market and now work with Danish designers to come up with new furniture  for the modern office. 

We engage with an international client base who we keep up-to-date with Danish design and furniture through products we produce. Our projects are primarily large-scale commercial projects.

How did you transition from representatives of Danish design to creators of it? 

When the furniture designers we represented decided to launch new products, we were required to go out to the market and sell. This work didn’t always reflect what we thought of the product and it’s usability in the marketplace…which got a bit old for us. 

In 2016, we took the first steps to create our first product. We were able to brief a Danish designer and manufacturer on how we wanted a sofa to be made, which became the first example of how we create furniture today.

How is your approach to creating new products unique?

The way we design furniture today is extremely market led. When we got started, there was a lot of residential products being brought to the workplace environment. Contrastingly, we consider specific workplace needs and create designs based around those.

Our process starts with identifying gaps in the market: we notice a certain need or an area of a project that we repeatedly don’t have the right products for. We bring that brief back and collaborate with designers and manufacturers to come up with the new product. That’s what sets us apart from many other firms. We are in no way led by product designers. We are led by the needs of interior designers and clients.

 The Private High Back addresses privacy for commercial interiors, providing a space to focus and host informal meetings – without the need for partitioning or room division.

For example, the most recent area we identified is banquet seating. Banquet seating is something that is often designed bespoke for each project. We identified this as an area for a new product. Since we have become very experienced in sofa making and upholstery work, we decided to dip into this category. 

To create this new type of sofa, we started drafting in 2D first, agreeing on certain dimensions and concepts. This was then further developed as a 3D model that was eventually built at our workshop in Denmark. 
After we create a prototype, we go back to the drawing board to refine the 3D model and finalize the piece—working out the final details such as stitching and leg position. This is the process we used for our new product, BANK, which we debuted at Clerkenwell Design Week this year.

What was your first experience using SketchUp?

My first encounter with the product was in 2007 selling furniture for a Danish manufacturer. I came across the software through an architect. I was quite excited about it so I started promoting the tool among furniture dealers as a potential tool they could configure our products in. 

When I moved to London in 2009, one of the first things I did was to upload our models to 3D Warehouse and start using the platform as an integral part of our selling process. The user friendly aspect of 3D Warehouse and SketchUp Pro itself enabled me to convert all of our DWGs into SKP files and make them more publicly available. 

We quickly found that we were gaining a huge following and considerable number of downloads on these products. Ten years later we are still using the platform to upload and share our models.  

SketchUp is a tool that we use in three different categories of our business: product design, configuration, and interior design.

Can you talk about your showroom and the products in it. Were any of these designed in SketchUp?

We work with many product designers. At the moment, we are working with one designer who develops his designs in SketchUp, Peter Barreth. Trained as an upholsterer and sofa builder, he is a self-taught user of the product. of SketchUp is a tool that he has found convenient and fast to work with. 

The Private Sofa was one of the first solutions created under the Icons of Denmark brand by Peter. That product was based on a few very basic principles about comfort, seat height and flexibility of sizing. The process started with 2D drafting. 3D models were created in SketchUp from those initial ideas. Once the first prototype was built in Denmark, we sent it to our showroom in London.

We used that prototype to get market feedback and understand what else needed to be done to refine the function and form before we brought it to market. It was almost a year later that The Private Sofa was actually born as a complete product from our research and development with London’s commercial interior design community.

Where do you see the most value from SketchUp?

Most of our product designs are available in various sizes and finishes that can be configured to a client’s specific project. 

When we started selling meeting tables for example, we realised it’s an advantage to allow clients to choose their own size. We can visualize and configure the tables from our existing design to match the clients’ needs exactly. This is where we use SketchUp everyday. Our ten-person sales team all use the product.

The Forum Table series comes in a variety of table top sizes and colours for the frame and edge.

Since our products can be made to size, we communicate details such as positioning of the legs, the split of tops in a table and the integration of power. If the client wants a specific edge detail, we can visualize that. That has to be visualized quickly for us to get the commitment from our clients and so that we’re all in sync. Our table Forum, for example,  has a fairly simple geometry which lends itself to fast customisation in the product. We can redraw these tabletops very easily to fit the customer’s sizing.

We send those drawings back to our producers in Denmark when we are placing the orders. This allows us to sync very quickly with the producers and manufacturers before an order gets placed. That’s actually where we find the biggest value of SketchUp for our business. 

You mentioned that Icons of Denmark contributes to the interior design piece of a project. What does that workflow look like?

We’re very often being invited to pitch our products in cooperation with an architect. Similarly, sometimes we collaborate when the architect needs some inspiration for a certain setup and that often requires a fast turnaround time. 

Here, SketchUp allows us to play a part in the designer’s work by not just pitching a sofa, but actually pitching a full configuration of our furniture and visualizing it together with our collaborators’ proposals. 

In this instance, we would be taking a brief from an interior designer or architect, suggesting some ideas for the space with our products, and preparing a proposal for the space’s layout. This doesn’t just show our individual products but shows how the products will work in situ on a larger scale.  

When it comes to interior design, I think that’s where some of our products really come into their own. For example the EC1 sofa is a modular sofa. You can play with the different pieces of this product, changing them around based on the space that you’re in. 

And this is just as important to us as the previous two ways I’ve mentioned we use the product. You want the product in a certain size but you also want it in a certain shape and positioning. I think that’s why the EC1 has proven to be one of our most popular products on 3D Warehouse.

How do you collaborate between different design tools on your team?

Aside from our sofa line, our other product designers work in SolidWorks. Regardless of the product designers’ workflow, this all feeds into DWG files, which makes it possible for us to work off of a format that we can read and make sense of quickly. 

That’s again where SketchUp becomes the common ground. We always ask our product designers who are working in SolidWorks to give us a DWG model. We can then work to create SketchUp models for sharing via 3D Warehouse or use ourselves when we configure or use the products in situ. 

For exporting, it’s extremely handy for us that we can instantly create DWGs either as 2D or 3D files of the products that we design from scratch. SketchUp provides us with a compatibility advantage across all of the stakeholders we work with.

Where can we find more examples of your work?

About Icons of Denmark
Since their foundation in 2009, Icons of Denmark have become known as the London home of Danish Design for commercial interiors. Committed to bringing the very best of Danish design to the commercial interiors market in the UK and beyond, Jesper and the Icons of Denmark team work closely with a circle of talented designers and craftsmen who hold a deep fascination for refined beauty, natural materials and functional design that the Danes pride themselves upon.

Design at Starbucks: Brewing the right stuff

David Daniels heads up Starbucks’ America East design teams, overseeing over a hundred designers across New York, Chicago, Miami, Dallas, and Latin America. David and his team have executed over 1,400 major Starbucks renovations and new builds in 2016 alone. As well as being a passionate (and productive) designer, David is also a SketchUp aficionado, so I was thrilled to talk with him about his approach to design and decision-making at Starbucks.

Hello David… Care to introduce yourself and your team to the SketchUp community?

Sure. I’m an architect and the Managing Director of Design at Starbucks and I look after our teams and projects in the America East region. I learned SketchUp years ago from a guy from Kathmandu and I’ve been using it on projects ever since. As time’s gone on, I’ve moved more into leadership, but I’ll still play around in SketchUp developing concepts and carrying out massing studies.

The Starbucks design studios are cooking with SketchUp. If you walked through, you’d see about thirty designers working on different projects that look completely unique. We’re the biggest SketchUp fans; seeing my teams tweak SketchUp’s style palette to infuse their own flavor into the renderings has become a really fun part of the design process for me.

How did your team get going with SketchUp?

At one point I was working out of the Miami office and there were a handful of designers, including myself, who worked on high profile flagship stores. We used SketchUp for design and rendering, but not everyone did.

As a design leader, part of my job is to review and approve designs. I’m looking at a lot: this year alone my team has executed over 1,400 designs, and I have to review them quickly.

Some folks brought me black and white wireframes or two-dimensional visuals. This made me uncomfortable because it meant I would be putting my stamp of approval on a store, palette, or look that I had to try to construct in my head with no visual proof of how it would really go together. At that point we started to insist that everyone use SketchUp to model and paint in textures and surfaces so that I could approve designs with more confidence and authority.

The shift to SketchUp kicked off in the Miami studio where one of my senior designers led the effort. Since then, the Miami studio now designs more collaboratively, hosting a design charrette every week where they get together with their computers and a big monitor. They co-author five or six core stores in a day, figuring out the spatial design, palette and flavor, all within SketchUp. In the days where everyone was using different software, it was impossible to do this.

After testing the workflow out in this office, we got the entire Latin America studio using SketchUp, and then New York and Dallas shortly after. Over the past year and a half, we’ve been able to roll this out across the four offices I oversee. I’ve found that once my designers learn SketchUp, they genuinely have a lot of fun using it over other software. SketchUp has unlocked latent talent in our up-and-coming designers.

How does this get you closer to the finished product?

Our architects carry out site surveys and create the building shell in Revit. We export this model into SketchUp and carry out all of the interior architecture design in SketchUp. This includes refining the colors, materials, furniture, fixtures and fittings. We create a beautiful three-dimensional schematic design which we then hand over to our Architects of Record (AoRs). That’s what we give them to create the construction packages.

Every store is extremely special to our brand and to our customers: it’s their ‘third place,’ a space where people can sit and stay, or shop and learn. We aim to find the sweet spot between being brand-appropriate and being locally relevant so that the store feels right for that neighborhood, or the building that it sits in, or that part of the city.

And because the parameters are different every time, it means that each store has to be unique, right?

Exactly that. Within the stores, we have some simple principles that are really important for us. When we find a building, I think it’s really important to work with the bones of the space. So if the space has brick walls, or some surfaces that are distressed, or it has some great exposed trusses in the roof, then we want to celebrate the envelope, not cover up a bunch of stuff. This shell provides an envelope that hosts the hero of the space: the coffee bar.

“Where the bar sits, what it looks and feels like, the sight lines to and from it, how it’s lit, are all very important. We invest a lot of time into ensuring it’s like a finely crafted piece of furniture because it is the grand stage where we create “coffee theatre.”

Where the bar sits, what it looks and feels like, the sight lines to and from it, how it’s lit, are all very important. We invest a lot of time into ensuring it’s like a finely crafted piece of furniture because it is the grand stage where we create “coffee theatre.”

Your new store at 10 Waverly Place would be a case in point. What’s your favorite bit in this design?

10 Waverly Place is a reserve bar which means it’s a special store with an elevated coffee experience. The way that we prepare and brew coffee in there is pretty special. We have a Black Eagle machine, a Siphon — which is a Harry-Potter-like brew, — a Nitro brew, which means we can offer our customers cold brews on tap. The building itself was an existing building with a beautiful white terrazzo floor which happened to be in the same color range as our flagship store, The Roastery, in Seattle. So we preserved and resurfaced that, kept the existing brick walls and also commissioned some hand-drawn custom maps and artwork from a great artist called Tommy Tailor that I’ve collaborated with over the years.

What does the Starbucks design workflow look like?

Once we’ve found a building that can functionally hold a Starbucks store, we create a functional layout, that then develops into the first detailed floor plan. If this proposal gets the green light from our operations team, then we kick off the interior design work in SketchUp. Here we test out ideas for the bar, the lighting, and store palette. Doing this in SketchUp makes it feel like we’re working with clay: a lot of ideas can be tried out very quickly. The speed this affords us means we can rapidly visualize ideas, identify the ones we like and build on them as the design progresses.

What’s the one functionality you’re glad SketchUp has?

Without a doubt, it would be Style Builder. The way that we can tweak the default style to achieve a hand-drawn, warm, and not-too-perfect finish helps us to aptly portray a range of design aesthetics across our stores.

Rapid fire tech Q&A with Eduardo Meza, LEED AP and Senior Designer at Starbucks’ Miami Studio

1. We noticed that your team uses an impressive selection of materials. Where do you find and curate materials? 

The most commonly used materials had been created from photos and scans of our standard catalog.

2. Do all teams have a separate materials library? Or do you share your materials between offices? 

The Miami studio created a library with our standard materials and this is a library that we shared with other Starbucks Studios. Materials outside of our Standard palette are custom made per project.

3. Do you or anyone on your team use any SketchUp extensions within your workflow? If yes, could you tell us your top three? 

Yes; LSS Matrix, Section Cutface and Smart Drop.

4. What keyboard shortcut could you not live without? 

Shortcuts are a must for my workflow. Here my favorite and most frequently used custom shortcuts: M = Materials, C = Components, L= Layers.

10 Waverly Place, Brookfield Place and Broadway & 9th reserve bars have just opened across Manhattan. Pop by to see how these SketchUp visuals became a reality.

How to Showcase Interior Design Projects with SketchUp

In part 1 of this series, we revealed how to create winning interior design options in SketchUp. Now that you’re finished modeling, what’s next? 

We show you how to present your vision to customers and blow them away with your designs. Pssst…sign up to watch a live demo of this workflow in our upcoming webinar.

A SketchUp Pro subscription includes a powerful ecosystem of products to help you communicate your creations. Let’s explore!

Add custom Styles to your design

Adding your personal style is an important part of showcasing designs. StyleBuilder allows you to create customised line styles using imported digital or hand drawn strokes. Think crisp pen lines, wavy pencil marks or marks from a fat stick of graphite. Combine line styles with unique textures, colours and watermarks to inject your creative flair into models, renders and animations. 

In SketchUp, you can create and edit styles. Apply your preferred style settings with a single click.

Create stunning 2D drawings and branded presentation documents

Now that you’ve added a style, it’s time to insert the model into LayOut. When you import a 3D model, a viewport is placed on the page. Good news, the scenes you set up in your SketchUp file are ready to use in LayOut. 

Combine model views with text and 2D vector illustration to present design details, materials and design options. Many of the tools in LayOut work as they do in SketchUp. That means you can quickly get to drawing, resizing, adding details, making copies and changing styles and scale. 


Present your ideas with SketchUp Viewer 

Are printed drawings or a pdf the only way to showcase your work? Of course not! SketchUp Viewer for Mobile gives you the power to view and share your portfolio on iOS and Android devices. Take advantage of Augmented Reality to evaluate design options in a real-world scale. Switch between scenes to showcase designs on the go while retaining your model’s style.

Model on the go with SketchUp for Web

Not all CAD tools are fully editable on the web, SketchUp is! Handy if you need to make on-the-fly changes when you’re away from your desktop computer. Let’s say you’re in a meeting at a client’s office and they want to see a project with a revised furniture layout. Open a model to SketchUp for Web directly from Trimble Connect on any web device to make the changes in real-time. Save the file to Trimble Connect for easy access back at the office. 

Create rendered images with Trimble Connect visualizer

We’ll wrap this up with something that we are very excited about. Rendering! With a SketchUp Pro Subscription, you can create simplified renders using Trimble Connect for Desktop and the brand new Trimble Connect Visualizer. Note: this feature is currently available for Windows only.


Step into AR/VR to experience designs before they’re built

Do you have access to a VR or Mixed Reality device? If your answer is yes, you can bring 3D models to life in mixed or virtual reality. Step into a powerful new way to explore, understand, and share your work. The best part? It’s part of a SketchUp Pro Subscription.

Remember to sign up to watch a step-by-step demo of this workflow in our upcoming webinar on December 11th, 4pm UTC.

How to Win Interior Design Projects with SketchUp

Pitching for a new project is one of the most exciting parts of the design process. Creativity needs to flow but deadlines are around the corner. You want to get ideas out of your head quickly and turn them into winning results that will wow your client, boss or team. 

Leverage the full power of a SketchUp Pro subscription at every stage of your creative process to deliver impactful concepts, quickly. Watch us do it live by signing up for our upcoming webinar (and keep reading for a sneak peak!) 

In Part 1 of this series, we’ll teach you how to start from scratch and create design options with ease. In Part 2, you’ll learn how to showcase those designs in their best light, leaving your audience mesmerized. The examples used are interior design focused but don’t worry, these concepts can be applied to almost any industry!


Get started with a 2D sketch, floorplan or photo in SketchUp Pro

There are a few different ways to bring your project into SketchUp right from the start. Don’t be afraid to use what you have depending on the project, whether a sketch, photograph (check out how to use Match Photo) or a 2D plan:

  1. Working from a hand-drawn sketch? Import the hand drawing as an image and start tracing with the Line tool to create a floorplan. This is an easy (and thus popular) way to bring a floorplan into SketchUp.
  2. Have a set of plans? Import a floor plan in CAD, image or PDF. Draw the outline of your project by scaling and drawing from the plan as a reference.


Bring the outline into 3D 

Once you have an outline, you’re ready to draw exterior walls. This workflow highlights how to use imported CAD geometry as your starting point


Create multiple design options using 3D Warehouse

It’s time to bring your space to life. Apply colors and textures with materials to add detail and realism to your models. Visualize your design ideas fast by importing real products from 3D Warehouse

SketchUp lets you quickly work through configurations and build upon the ones you like. Show off options for furnishings or add in various types of greenery to brighten the space and give your design some personality.

The key to showcasing and organising design options for your projects in SketchUp is use of Layers and Scenes. Layers help you organise your model, and Scenes help you present designs easily by adjusting layers, objects, styles and more! 


Save your project to Trimble Connect 

Now that you have your design options in hand, it’s time to save your project to the cloud. Trimble Connect offers you unlimited cloud storage with full version control. The best part? It’s included in a SketchUp Pro subscription

Part of a design team? 

Working together just got a little easier with Trimble Connect. Let’s say you’re working on the interior design at the same time another team member is working on the MEP design. 

You can import a reference model into SketchUp from Trimble Connect. You won’t be able to modify the model, but you can use it as context to more easily coordinate the project. This is useful when you have a team of designers working on different areas. 

Invite other people to your project, create groups with different permissions to control which files members can access. You can also utilize version control to track project history and progress.

Flying solo? 

Each time you upload a copy of your design file, Trimble Connect will keep track of the versions. Use version control to manage different iterations of your model and share those as design options with your client. Assign to-dos and quickly work through client feedback, all within Trimble Connect.


Sign up to watch a step-by-step demo of this workflow in our upcoming webinar on December 11th, 4pm UTC.

Stay tuned for part 2 of this article to learn best practices for showcasing your design. 

Designing Innovative Workplace Interiors with 3DEA Bulgaria

Ivan Borov got the 3D bug at fourteen when he collaborated with a friend on a project using SketchUp and Google Earth. He was fascinated by SketchUp’s accessibility and technology as a whole. Whilst studying interior design in Milan, a short film submission that combined his love for graphic design, video, and photo editing won him a scholarship.

During an internship at a large showroom in Milan, he realized colleagues were still drawing only in 2D. Keen to help transform the way they worked and improve efficiency, Borov introduced the team to the world of spatial 3D design in SketchUp.

He returned to Bulgaria in 2012 and worked at a furniture firm for four years before establishing 3DEA, a dynamic commercial interior design firm that delivers branding, and turnkey workplace interiors.

 

 

Tell us a little bit about 3DEA and the work you do.

I started 3DEA after several years of post-study work experience in Milan and Bulgaria. I had built up a network of professional contacts whilst working at a furniture company so I had a smooth transition into serving them as an interior designer. We typically work on large and small scale companies, helping to express their ethos, brand and visual identity within their interiors. We also create expo and stand design and signage. SketchUp is our Swiss Army knife that equips us to do all these tasks at different scales consistently well.

SketchUp is our Swiss Army knife that equips us to do all these tasks at different scales consistently well.

A key theme that runs through our projects is the combination of good design and buildability.

We run a lean team, collaborating closely with other design professionals, particularly architectural studios, as required per project. We find that this multidisciplinary team offers greater expertise and gravitas for securing larger bids.

3DEA was a team of five for a long time until I became a father early this year. This major life event forced me to review my approach to work and to find a better balance. This meant switching from 12 – 15hr days at the office to being more selective about the projects we take on, and working healthier hours in a more flexible way. I believe that you produce better work when you have a balanced approach to life, work, and design.

 

SketchUp rendering of a workplace interior designed by 3DEA

 

What sets 3DEA apart from the competition?

Our key differentiator is that we try new things. We’re comfortable learning through trial and error because it means that we might forge new paths. Making mistakes beats repeating known solutions simply because ‘that’s the way it’s been done’ over many years. This was an issue at the showroom I worked at in Milan, some of the veteran architects were still using the same workflow they’d used since they left university. It can, of course, be hard to try something new and fail, but it’s worth it in the end because that’s how innovation is born and good work is done.

 

SketchUp renderings of a workplace interior designed by 3DEA

 

Where did you train?

I studied Interior Design at the Instituto Europeo di Design (IED) in Milan. The first year focused on laying a foundation in traditional drafting, in-person surveys of existing spaces, and hand drawing. The curriculum then progressed from 2D to 3D where we were taught a range of 3D programs. I found that SketchUp combines all the key functionality of the separate programs which helped me to save a lot of time and struggle. To be honest, I found it hard to learn some of the more complex software and was more keen to design and deliver than be hindered by technology. I could very simply model my design in SketchUp and then using LayOut, create my 2D technical drawings. I struggled at times when my files got too heavy and suffered a few crashes just before deadlines, but I learned how to model in a more nimble way, and I graduated successfully!

 

How important is it to ensure a workplace functions as well as it looks?

Balancing function and design is a fundamental requirement of any design task. The current trend of ‘Instagramable’ spaces tilts the focus of many designers of my generation to trends and fashionable design. Time has proven though that the appropriateness, usability, and resilience of a design is what ensures that it stands the test of time.

The appropriateness, usability, and resilience of design are what ensures that it stands the test of time.

 
Comparison of a SketchUp rendering and a post-construction photo of an interior elevation. Designed by 3DEA

 

How do you communicate the design decisions in your projects?

I’m inspired by Bjark Ingels’ approach to communication. Every project he creates has a clear story and a narrative that can be explained and understood by anyone. To achieve this same sort of clarity, we work to make our proposed solution visible to the client and end-users regardless of the project’s scale. We tend to incorporate a lot of pictures, sketches, real-life models, and 3D drawings, all of which we collate in LayOut. Each project poses different problems so we’ll leverage a different mix of media.

Annotated floor plan of the AECO Space project. Created using a SketchUp model and generated and annotated in LayOut.

 

You delivered an amazing workplace for AECO Space in Sofia, Bulgaria, tell us about this project?

Our brief for AECO Space was to design and deliver a functional and creative space for their staff and presentation and training areas that could stretch to fit a different number of software trainees. We had an airy space to work with; large windows, tall ceilings and lots of light. These lovely qualities posed a challenge. Whilst great for staff, these features proved problematic for their daily work, particularly training sessions and presentations hosted in-house.

 

Reflecting the AECO Space brand through color and material specification.

 

To create a more productive environment, we opted for blinds large enough to cover the expansive windows thereby addressing glare. This meant that we had to figure out how to securely hang the heavy blinds from the ceiling. The only catch was, we had suspended ceilings to counter the large floor-to-ceiling height! Using drawings and 3D models, we tested two visible and two hidden options. After consulting with the customer, we selected a hidden option that was then created and installed by a single contractor, saving us time and making the process much more efficient.

 

 

The original space was designed to house a bank so we inherited a formal granite floor that the client didn’t want. Fifteen to twenty percent of the budget had to be set aside to deliver the preferred flooring. Having a clear budget and roadmap for the entire project was essential to bringing in the project on time and within budget.

 

The as-built space is almost identical to your plans, how do you reach this level of accuracy during the design stage?

Delivering what we promised was easy because we employed a constructible workflow. By modeling the project with buildability in mind, we knew that we could deliver what we proposed, down to the electrical plan and the position of appliances.

 
Sectional elevation across the AECO Space office. Drawn using SketchUp Pro and compiled in LayOut.

 

It also meant that we could communicate the concept to the client with clarity, and deliver clear technical details to our contractors. Rendered, annotated and dimensioned drawings ensured that our tradesmen were able to install each element of the project easily. We did this with the bespoke floor tiles which had different colors and sizes, meaning that we could deliver clear drawings and ensure a smooth installation. We could also accurately calculate costs using takeoffs from our drawings and provide great guidance to our team.

Plan showing the floor grid, color, and positioning of AECO Space’s colored carpets.

 

Do you source real-world products to use in your proposals?

Yes, we source and specify real-world and bespoke items from a wide range of suppliers and contractors. On our project with AECO Space, we had about nineteen different contractors and subcontractors supplying fixtures, fittings, and electrics for a not-so-complex project! To get the best quality and price, and still meet deadlines, we’ve found that we need to work with the best.

Thankfully, we have a selection of companies that we work with and trust to deliver good quality work, on time and within budget. We curate and specify products from this pool.

In addition to this, we create bespoke pieces and import unique materials like Scandanavian moss from Finland which we used to create the six-meter-long lamp used in a project with AECO Space.

 

What is your current workflow in SketchUp?

During site analysis, we hand-draw a plotting survey that captures measurements that may become extremely important later in the design process.

 

Scaled and annotated 2D drawings created for the AECO Space project using SketchUp Pro & LayOut.

 

We also take lots of photographs. Back at the studio, we transcribe key details from the hand drawings and photos into 2D drawings in SketchUp. Once all amendments are done in 2D, we create our conceptual 3D models.

We generate images that the client can review, comment on and approve, and then we transition to technical 3D drawings and details, focusing on accuracy to ensure buildability. Our models are data-enriched because that helps us with estimation and specification.

Bespoke furniture details drawn by 3DEA for the AECO Space project.
 

Even without creating photorealistic renderings, SketchUp helps us to get the client excited about the concept. Then we focus on fascinating the client with the finished product.

 

When the client sets a tight budget, what tools do you use to estimate material and labor costs? 

We pull area and linear measurements from SketchUp’s Entity Info tab into Excel and use formulas to provide quick estimates for projects. Our models are data-enriched so that when the budget, specification or price changes, updated results can be generated very quickly.

 

What are your most used SketchUp extensions?

Make Faces saves me a lot of time. CleanUp³ helps us remove unnecessary elements and materials to make models lighter and easier to work with. We find Fredo Tools really useful and Round Corners is great for details because it eases the pain of manually rounding corners. I must also mention DropGC, Add Center Point (which is native to SketchUp), Fredo CornerMaterial Tools and Vray for rendering.

 

Photo of the AECO Space interior. Designed by 3DEA

 

Can you share the details of some of the projects that you are most proud of?

We designed a 3 x 1.4m all-in-one workstation with a metal structure for a 24/7 maritime surveillance tower which is in the Black Sea off the coast of Bulgaria. All the computers, equipment and wiring needed to be fully integrated within the metal structure. Solving the design problem was only a starting point. We needed to think through the delivery and installation logistics. Starting from a brief and one reference image shared by the client, we had six months to design, develop, and deliver the project.

 

Working drawings for a bespoke maritime workstation. Designed by 3DEA

 

SketchUp proved extremely important for figuring out if all the separate parts being made in Sofia would fit into the haulage truck before being assembled and then transported to Varna and Burgas. The desk’s home is similar to the leaning tower of Pisa and some of the pieces didn’t fit the elevator. This meant we had to simulate exactly how the desk would be positioned throughout the stairwell to eventually arrive in its final location at the top of the tower. This project was really tasking but satisfying to deliver and SketchUp was a great help from the beginning to the end of the project.

SketchUp was a great help from the beginning to the end of the project.

Another project highlight for me was designing and delivering our bespoke aluminum and oak veneer lamps across three floors of a new shopping mall in Bulgaria. We collaborated with a lighting manufacturer called Prisma to create three hundred of them with dimensions ranging from 50cm x 50cm, to 6 x 4m.

 

Photo showing 6m long bespoke lamps designed by 3DEA

 

Where can we find more examples of your work?

Text published on: August 15, 2019
Author: Sumele Aruofor
Sourcehttps://blog.sketchup.com/article/designing-innovative-workplace-interiors-3dea-bulgaria