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How ALL In Studio use SketchUp to Create Unique Personal Spaces Without Compromise

ALL In Studio, founded by Arch. Pavel Yanev in the 2011 year at Sofia is well known for its brave innovative ideas and specific trademark. The greatest studio’s passion is to create a personal space with a character without any quality compromise. For less than 10 years ALL In provided a rich portfolio and numerous awards –  an international prize from London for “Best single-family residence”, nomination for “Building of the Year” by ArchDaily, 3 times first place “Interior of the Year in Bulgaria” and many more.

 

Detail and idealism is the moto that actually describes their approach to architecture and interior design.

 

ALL in Studio uses SketchUp and LayOut to present the pre-initial projects and to help their client to immerse and sense the atmosphere of their new home. Achieving the best results is a complex task that requires many different skills to make every space unique. And SketchUp is the most appropriate and easy language for visual and verbal communication in every project.

 

 

© ALL in Studio. All Rights Reserved.

 

 

Let’s take a peek at one of ALL In’s pre-initial project and see the beauty at the beginning of a dream come true. The first step is choosing and combining materials that correspond with the spirit of the space and reveal the concept in the best way.

 

 

© ALL in Studio. All Rights Reserved.

 

In this case, the architects choose a dark color pallet with dominant, rich on texture stone and copper accent.

 

The space is divided into day and night zone with visual difference between relax zone and kitchen.

 

© ALL in Studio. All Rights Reserved.

 

The first thing that catches an eye in this bright apartment with a contrast of darker materials for the floors and kitchen is the masterpiece kitchen island. The Interior links the imaginary lines between floor and celling as the lighting complements the spatial geometry. The client can choose between several elements and zones proposals.

 

© ALL in Studio. All Rights Reserved.

 

© ALL in Studio. All Rights Reserved.

 

© ALL in Studio. All Rights Reserved.

 

The natural materials creating a sophisticated luxurious space at the night zone

The decision about the relaxing zone is open master ensuite and minimal spatial separation. As the suspended ceilings add depth, the mirrors create the illusion of a bigger spatial volume.

 

© ALL in Studio. All Rights Reserved.

 

© ALL in Studio. All Rights Reserved.

 

© ALL in Studio. All Rights Reserved.

 

Hope now you’re inspired to take your projects to the next level. Remember that attention to detail is not about perfection, it’s about constant improvement.

 

More about All In Studio:

https://www.allin.bg

https://www.instagram.com/allin.studio/

https://www.facebook.com/allin.bg/

Arch. Dimitar Tzanev (IXDesign): “Everything in life comes at the right time, you just have to be patient.”

IXDesign is a Sofia-based interior design studio, providing services for Bulgaria and the EU. If we are to sum up their creative approach in one word – it is innovation. The studio itself is a natural continuation of the work of Comet – a studio created back in 1992, whose main focus is the production of stainless steel products and afterward changes its activity to the design and implementation area. And that is when IXDesign is created. Let’s meet its manager – architect Dimitar Tzanev.

Architect Dimitar Tzanev | IXDesign

Welcome to our Space. If you have to describe your company – IXDesign in just one sentence, what would the exact words be?

The most innovative interior design studio which offers great quality projects and innovations for a reasonable price.

You’ve worked with some impressive International brands like Hyundai, McDonald’s, Nike, Adidas, etc. What is the key to winning a big client?

We believe that when you offer the best possible quality projects and you combine all your work with innovations like VR technology, the clients are more than happy because they have everything in one place. For us, the most important thing during the whole process is the trust and respect between our company and the clients. No matter how big or small a client is, he gets the best possible services with no compromise.

Created with V-Ray for SketchUp by IXDesign studio

What are your plans for future development?

We think that we can expand our work in the EU, the USA, and other countries around the world. What makes us so confident in our experience, knowledge to complete the whole project instead of just offering nice looking renders. 

Created with V-Ray for SketchUp by IXDesign studio

How did your professional career start?

I started in our first company specialized in stainless steel production, where I was occupied in the lower levels of the production process. Later on, I had the chance to join the management board as a CEO. I inherited the place of my father, who taught me that the only way to be successful is to start from the bottom and learn and learn.

Created with V-Ray for SketchUp by IXDesign studio

How would you describe a typical working process?

We start from scratch and develop it to something real, special, and unique. All projects are just like our babies. We truly devote our time, attention, and passion for each one. Maybe that is the reason I don’t have a favorite one, honestly. 

Additionally, we have a whole list of partners from around the world who provide us with really interesting and unique materials, furniture, and basically anything we need to complete a project in a superb way.

Created with V-Ray for SketchUp by IXDesign studio

Tell me more about your interior design projects – is there something special during the work process?

I don’t think that there are any peculiarities. My personal design process can be summarized in one word – comfort. I work in the way I feel most comfortable. Maybe the most different thing in my workflow is that I start every time from 3D and sketching, and after that, I move to 2D and CAD. But that is just my way of doing things. The right method is the one that makes you most productive. 

My father taught me that the only way to be successful is to start from the bottom and learn and learn…

How important is the speed when you work with clients and how do you balance their usual rush and the quality you aim to deliver?

The speed for one project is a very important part of the whole process. We have state-of-the-art rendering farms that provide us with hundreds of CPU cores and power to render in ultra-high quality of our projects. And yes, all clients are usually in a rush. That is why we’ve built our computers’ brains to work as fast as possible. However, we have never made a single compromise with the quality of a project.

Created with V-Ray for SketchUp by IXDesign studio

What is the best way to present a project?

I think the key is to present in the most simple way of understanding. For example, we have 3D printers for modes, we make sketches, VR presentations, videos of the projects so that it is clear what we present. To be honest, most of the clients appreciate very much the 3D visualizations and VR presentations. So in one sentence – the best way to present our project is the one that says everything but with simplicity for better understanding.

Is there a secret for perfect visualization?

Everyone knows that the devil is in the detail. So the small details make the perfect visualization.

Created with V-Ray for SketchUp by IXDesign studio

Everything in life comes at the right time, you just have to be patient.

Let’s have a look behind the scenes. How do you make the magic happen, what software tools usually help you?

We use a lot of software programs. However, there is no day-off for SketchUp, V-Ray, Photoshop, Lightroom. For animations and VR presentations we use Twinmotion and Eyecad3D.

Created with V-Ray for SketchUp by IXDesign studio

What is the main advantage of SketchUp for you? 

It is intuitive, it also gives you the very best response of materials and textures, and speed – SketchUp is just faster than all the other 3D software programs.

Created with V-Ray for SketchUp by IXDesign studio

Select your TOP 3 SketchUp features that saved tones of work?

  1. Quick and easy way to import DWG files.
  2. A very good look of the project even before rendering.
  3. The ability to use Layout is just awesome.

Created with V-Ray for SketchUp by IXDesign studio

And what about V-Ray? 

I think V-Ray is still the perfect render on the market. It may look a bit complicated but once you become a master of V-Ray, you can achieve amazing results.

Select your TOP 3 V-Ray features that saved tones of work?

  1. You can create real-looking materials and textures.
  2. The ability to have render elements and use them in Photoshop.
  3. Very good and accurate auto functions. 

Created with V-Ray for SketchUp by IXDesign studio

Why is it important to use legal software?

From the position of a creator, I am very sensitive to the copyright topic. There are a lot of people who can simply steal your work – software, design, product…

Above all, using legal software is a kind of appreciation for the hard work of the people who’ve created it. Plus, you don’t violate the law that way. Everyone should use legal software. Currently, there are a lot of options for paying over time and it’s totally worth it.

Created with V-Ray for SketchUp by IXDesign studio

What would be your advice for all the beginners in your industry who want to master their skills?

Everything in life comes at the right time, you just have to be patient.

Do not rush. Learn as much as you can because the interior design is a combination of so many things – aesthetic, nature, materials, light and etc. And most importantly – never quit. Work hard, study harder and if you are dedicated to that career, no one can stop your success.

 

Find IXDesign here:

https://www.ixdesignstudio.com/  

https://www.facebook.com/ixstudiodesign/

https://www.instagram.com/ixstudiodesign/

https://www.pinterest.com/ixdesignstudio0093/_created/

https://www.linkedin.com/in/ixdesignstudio/

https://www.youtube.com/channel/UCb-fWerTtBf7HVFHGspWgXw?view_as=subscriber

 

SketchUp Licensing from Zero to Hero: All the questions that you want to ask but you didn’t

So you know what SketchUp is. However, after the many updates, changes, and policies users often get confused regarding the possible SketchUp versions and licenses. Why do I have to pay annually? What do I get from a licensed SketchUp software? Does SketchUp have a web version? Do I have to install SketchUp only on my local computer? Well, we’ve gathered all your questions and prepared a structured answer that you can check below.

One of the most popular 3D modeling software – SketchUp, has different types of licensing. However, let’s begin from the beginning.

There are two types of software.

  1. Web (online, runs through a browser) 

The available SketchUp web versions are SketchUp Free, SketchUp Shop, and SketchUp Pro.

  1. Desktop (installation file for Windows or MAC, runs by starting the program)

There is only one available SketchUp desktop version: SketchUp Pro.

 

Before we take a closer look at each one of them, it is important to remember: First of all, you need to create your own Trimble account to start working. Second, remember your email and password for your personal account. 

How to create your Trimble account

You’ll need a Trimble ID to log into any of the SketchUp online resources including, 3D Warehouse, Extension Warehouse, and SketchUp Web and Shop. You’ll also need this login within SketchUp Pro for your subscription, or in the SketchUp Pro classic to use any of the previously mentioned resources within the software

Once you’ve arrived at a Sign-in page, just follow the steps to create your account.

You can access the Sign-in page HERE.

Or watch our tutorial video HERE.

SketchUp Versions

Your favorite SketchUp comes with several versions that you can use depending on your personal needs and proficiency level.  

SketchUp Free version – only Web

The free version is entirely web-based called SketchUp Free. To use it you only need an internet browser and internet access. Go to the official SketchUp Free page and log in with your Trimble account to start modeling. You do not need to install the software. Its‘ interface is different from that of the Pro version. Here you have the opportunity to model and texture your projects.

 

SketchUp Free Interface 

 

SketchUp Shop – only Web

SketchUp Shop is an improved version of SketchUp Free. To use it you need a subscription (connection) for one year. This version runs via an Internet browser. Again, you need a Trimble account to log in. The differences in SketchUp Shop are several – you can model and texture, and additionally, you have at your disposal the entire 3D warehouse library. Also, you have unlimited Cloud Storage for projects to keep and support. 

SketchUp Shop Interface

 

SketchUp PRO – Desktop

This is the most popular version of SketchUp. You need a Trimble account to log in. There are two types of licenses – annual and classic. Both of those licenses do not require an internet connection and you can start your modeling process directly on the desktop.

  1. The annual license is a subscription (connection) for one year. This license can run for 28 days a month without using the internet. You need to log in to the license server periodically.
  2. The perpetual license is permanent. After the installation you have a perpetual license, you do not need an internet connection. However, have in mind that this type of license will be available only to the end of October 2020.

 

Both license types are Desktop, you need to download and install it from the SketchUp site after logging in to your Trimble account. You do not need a browser after installation. 

The differences with the Web version are huge. After installation, you get two more software programs that work perfectly with SketchUp. The first is LayOut, with which you can easily make the technical documentation of your project. The second software is Style builder. With it, you can easily create your own style of your project. You can upgrade the software by installing your preferred extensions.

 

SketchUp Pro Interface

 

Still have questions? Don’t hesitate to contact us directly.

Be healthy & happy Sketching!

Workplace furniture design: the Danish way

Ten years ago, Icons of Denmark established itself as a distributor of Danish furniture for the U.K. market. Since then, they’ve been hard at work evolving from representatives of Danish design to creators of it. Through their unique market-led approach, they’re bringing Danish design to the modern office…one sleek sofa at a time.

 

Tell us about Icons of Denmark’s background.

Icons of Denmark started as quite a traditional furniture agency, representing Danish furniture brands for the U.K. market. We’ve always had a hands-on approach to representing furniture and pride ourselves on being very knowledgeable about our products. We have a high level of technical know-how for how the furniture can be used, what sorts of applications the furniture has, and certain activities in an office where the furniture has relevance. 

That approach led us into product design and manufacturing. We’ve taken what we’ve learned in the market and now work with Danish designers to come up with new furniture  for the modern office. 

We engage with an international client base who we keep up-to-date with Danish design and furniture through products we produce. Our projects are primarily large-scale commercial projects.

 

How did you transition from representatives of Danish design to creators of it? 

When the furniture designers we represented decided to launch new products, we were required to go out to the market and sell. This work didn’t always reflect what we thought of the product and it’s usability in the marketplace…which got a bit old for us. 

In 2016, we took the first steps to create our first product. We were able to brief a Danish designer and manufacturer on how we wanted a sofa to be made, which became the first example of how we create furniture today.

How is your approach to creating new products unique?

The way we design furniture today is extremely market led. When we got started, there was a lot of residential products being brought to the workplace environment. Contrastingly, we consider specific workplace needs and create designs based around those.

Our process starts with identifying gaps in the market: we notice a certain need or an area of a project that we repeatedly don’t have the right products for. We bring that brief back and collaborate with designers and manufacturers to come up with the new product. That’s what sets us apart from many other firms. We are in no way led by product designers. We are led by the needs of interior designers and clients.

 The Private High Back addresses privacy for commercial interiors, providing a space to focus and host informal meetings – without the need for partitioning or room division.

 

For example, the most recent area we identified is banquet seating. Banquet seating is something that is often designed bespoke for each project. We identified this as an area for a new product. Since we have become very experienced in sofa making and upholstery work, we decided to dip into this category. 

To create this new type of sofa, we started drafting in 2D first, agreeing on certain dimensions and concepts. This was then further developed as a 3D model that was eventually built at our workshop in Denmark. 
After we create a prototype, we go back to the drawing board to refine the 3D model and finalize the piece—working out the final details such as stitching and leg position. This is the process we used for our new product, BANK, which we debuted at Clerkenwell Design Week this year.

 

What was your first experience using SketchUp?

My first encounter with the product was in 2007 selling furniture for a Danish manufacturer. I came across the software through an architect. I was quite excited about it so I started promoting the tool among furniture dealers as a potential tool they could configure our products in. 

When I moved to London in 2009, one of the first things I did was to upload our models to 3D Warehouse and start using the platform as an integral part of our selling process. The user friendly aspect of 3D Warehouse and SketchUp Pro itself enabled me to convert all of our DWGs into SKP files and make them more publicly available. 

We quickly found that we were gaining a huge following and considerable number of downloads on these products. Ten years later we are still using the platform to upload and share our models.  

SketchUp is a tool that we use in three different categories of our business: product design, configuration, and interior design.

Can you talk about your showroom and the products in it. Were any of these designed in SketchUp?

We work with many product designers. At the moment, we are working with one designer who develops his designs in SketchUp, Peter Barreth. Trained as an upholsterer and sofa builder, he is a self-taught user of the product. of SketchUp is a tool that he has found convenient and fast to work with. 

The Private Sofa was one of the first solutions created under the Icons of Denmark brand by Peter. That product was based on a few very basic principles about comfort, seat height and flexibility of sizing. The process started with 2D drafting. 3D models were created in SketchUp from those initial ideas. Once the first prototype was built in Denmark, we sent it to our showroom in London.

We used that prototype to get market feedback and understand what else needed to be done to refine the function and form before we brought it to market. It was almost a year later that The Private Sofa was actually born as a complete product from our research and development with London’s commercial interior design community.

Where do you see the most value from SketchUp?

Most of our product designs are available in various sizes and finishes that can be configured to a client’s specific project. 

When we started selling meeting tables for example, we realised it’s an advantage to allow clients to choose their own size. We can visualize and configure the tables from our existing design to match the clients’ needs exactly. This is where we use SketchUp everyday. Our ten-person sales team all use the product.

The Forum Table series comes in a variety of table top sizes and colours for the frame and edge.

 

Since our products can be made to size, we communicate details such as positioning of the legs, the split of tops in a table and the integration of power. If the client wants a specific edge detail, we can visualize that. That has to be visualized quickly for us to get the commitment from our clients and so that we’re all in sync. Our table Forum, for example,  has a fairly simple geometry which lends itself to fast customisation in the product. We can redraw these tabletops very easily to fit the customer’s sizing.

We send those drawings back to our producers in Denmark when we are placing the orders. This allows us to sync very quickly with the producers and manufacturers before an order gets placed. That’s actually where we find the biggest value of SketchUp for our business. 

You mentioned that Icons of Denmark contributes to the interior design piece of a project. What does that workflow look like?

We’re very often being invited to pitch our products in cooperation with an architect. Similarly, sometimes we collaborate when the architect needs some inspiration for a certain setup and that often requires a fast turnaround time. 

Here, SketchUp allows us to play a part in the designer’s work by not just pitching a sofa, but actually pitching a full configuration of our furniture and visualizing it together with our collaborators’ proposals. 

In this instance, we would be taking a brief from an interior designer or architect, suggesting some ideas for the space with our products, and preparing a proposal for the space’s layout. This doesn’t just show our individual products but shows how the products will work in situ on a larger scale.  

When it comes to interior design, I think that’s where some of our products really come into their own. For example the EC1 sofa is a modular sofa. You can play with the different pieces of this product, changing them around based on the space that you’re in. 

And this is just as important to us as the previous two ways I’ve mentioned we use the product. You want the product in a certain size but you also want it in a certain shape and positioning. I think that’s why the EC1 has proven to be one of our most popular products on 3D Warehouse.

 

How do you collaborate between different design tools on your team?

Aside from our sofa line, our other product designers work in SolidWorks. Regardless of the product designers’ workflow, this all feeds into DWG files, which makes it possible for us to work off of a format that we can read and make sense of quickly. 

That’s again where SketchUp becomes the common ground. We always ask our product designers who are working in SolidWorks to give us a DWG model. We can then work to create SketchUp models for sharing via 3D Warehouse or use ourselves when we configure or use the products in situ. 

For exporting, it’s extremely handy for us that we can instantly create DWGs either as 2D or 3D files of the products that we design from scratch. SketchUp provides us with a compatibility advantage across all of the stakeholders we work with.

Where can we find more examples of your work?

About Icons of Denmark
Since their foundation in 2009, Icons of Denmark have become known as the London home of Danish Design for commercial interiors. Committed to bringing the very best of Danish design to the commercial interiors market in the UK and beyond, Jesper and the Icons of Denmark team work closely with a circle of talented designers and craftsmen who hold a deep fascination for refined beauty, natural materials and functional design that the Danes pride themselves upon.